September is the Month to Give Aloha

Give Aloha 2024

Thanks to your generosity, we raised over $1.5 million for Hawaii charities. Mahalo for your support!

About Give Aloha

Give Aloha, Foodland’s Annual Community Matching Gifts Program, was created to honor Foodland’s founder, Maurice J. “Sully” Sullivan and continue his legacy of giving back to the community. Each year during the month of September, customers are invited to make a donation at Foodland to their favorite participating Hawaii nonprofit organizations. Since the program began in 1999, a total of more than $41 million has been raised for Hawaii’s charities.


If your Hawaii nonprofit organization does not currently participate in Give Aloha and you would like to enroll, please fill out the form below. You will be notified by email when registration information is made available in May.

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Foodland reserves the right to refuse participation of any nonprofit organization and disqualify any nonprofit organization from receiving the matching gift if any of the program rules are violated.

Please email us at givealoha@foodland.com with any questions or comments.