Give Aloha, Foodland's Annual Community Matching Gifts Program, was created in 1999 to honor Foodland’s founder, Maurice J. "Sully" Sullivan and continue his legacy of giving back to the community. Each year during the month of September, customers are encouraged to make a donation at Foodland to their favorite participating Hawaii non-profit organization. Each year, Foodland contributes more than $250,000 to match customer donations for all organizations combined. Since the program began in 1999, a total of more than $32.7 million has been raised for Hawaii’s charities.
Donations to each organization are tracked, and Foodland’s matching gift is divided proportionately among all participating organizations based on customer donations to the organizations.
For more information about Foodland's Give Aloha program, please see our Give Aloha FAQs
For More Information:
For information, call Community Relations at (808) 732-0791 or email firstname.lastname@example.org
Foodland reserves the right to refuse participation of any non-profit organization and disqualify any non-profit organization from receiving the matching gift if any of the program rules are violated.