Mahalo for your support of Give Aloha!

Every year we are amazed by the generosity of Hawaii’s people to support its community organizations and their programs. This year, thanks to you, Give Aloha raised more money than ever before for non-profit organizations throughout Hawaii. Many organizations promoted Give Aloha in newsletters, posted messages on their website, conducted e-mail blitzes and utilized the power of social media tools to get the word out that they were participating. As a result, we far surpassed last year’s amount, raising a grand total of more than $2 million dollars! This is an increase over last year by more than $91,000. WOW! Truly, Hawaii no ka oi! We hope all of you know that the nearly 700 Hawaii non-profits that participated in Give Aloha this year are truly grateful for your support.

We are proud to celebrate 15 years of Give Aloha which honors our founder, Maurice “Sully” Sullivan. The legacy he began when he founded Foodland Super Market 65 years ago has touched so many lives, both employees and customers. Sully believed in the importance of taking care of our islands and its people. Give Aloha allows us to continue to honor Sully and support the organizations our customers care about. Together, we are building a better Hawaii!