September is the Month to Give Aloha

Support Hawaii’s Non-Profit Organizations

Give Aloha, Foodland’s Annual Community Matching Gifts Program, was created to honor Foodland’s founder, Maurice J. “Sully” Sullivan and continue his legacy of giving back to the community. Each year during the month of September, customers are invited to make a donation at Foodland to their favorite participating Hawaii non-profit organizations. Since the program began in 1999, a total of more than $38 million has been raised for Hawaii’s charities.

How It Works:

During September, Maika’i members are invited to make donations up to $249 to their favorite participating Hawaii non-profit organization at checkout.

Donations to each organization are tracked, and Foodland’s matching gift is divided proportionately among all participating organizations based on customer donations to the organizations.

We are especially grateful to our valued vendors and partners for their support of Give Aloha. For more information about Foodland’s Give Aloha program, please see our Give Aloha FAQs

Ways To Give:

Donate any amount, up to $249 per organization at checkout.

Donate 250 Maika’i points at checkout for a $5 donation.

Round up your purchase to the nearest dollar at checkout.

Foodland will match a portion of each gift.

Purchase Give Aloha Merchandise

Purchase a limited-edition Punky Aloha x Give Aloha tote, water bottle, or tea towel* and a portion of the proceeds will be donated towards our Give Aloha Fund.



For More Information:

For information, call Community Relations at (808) 735-7388 or email

Give Aloha Information Request

If your Hawaii non-profit organization does not currently participate in Give Aloha and you would like to enroll, please fill out the form below. You will be notified by email when registration information is made available in May.

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Contact Name*
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Foodland reserves the right to refuse participation of any non-profit organization and disqualify any non-profit organization from receiving the matching gift if any of the program rules are violated.

Please email us at with any questions or comments.