Give Aloha 2014

Two million dollars? $2,001,089.19 to be exact….that’s how much our Foodland customers raised through Foodland’s annual Give Aloha program last year. Now in our 16th year, we hope to surpass the $2 million mark again, from September 1-30. You may know that Give Aloha, Foodland’s annual community matching gifts program, was started to honor the legacy of our store founder, Maurice J. “Sully” Sullivan, who was known for his philanthropy. Sully believed in the importance of taking care of our islands and its people. Non-profit organizations and shoppers often express to us their gratitude for having the Give Aloha program year after year.

This year, more than 670 organizations will be participating in Give Aloha. The non-profit organizations are wide ranging in their fields — from schools and churches to environmentally-focused and animal welfare groups — from culture and the arts to athletic clubs and health and human service organizations. For many participants, Give Aloha allows them to fulfill program needs that would otherwise not come to fruition, if not for the funding that the program provides them with.

We are so fortunate to live in Hawaii. It’s not just the weather and the food that’s great, but more importantly, it’s that people care about making Hawaii a better place in which to live and generously give to do so. If you would like to help an organization, simply follow these 3 steps:

1. Show your Maika‘i card at checkout.
2. Give the participating organization’s 5-digit code number.
3. Tell the cashier how much you’d like to donate, up to $249 per organization. The amount will be added to your grocery purchases.

It’s that easy! Your giving will be increased by a matching gift from Foodland and the Western Union Foundation, who together will be matching customer donations with $300,000 for all organizations combined.

Spread Aloha with Give Aloha — and together, we will continue to build a better Hawaii!

Give Aloha 2014 Total:


has been raised as of September 28, 2014.